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網(wǎng)站推廣計(jì)劃是網(wǎng)絡(luò)營銷計(jì)劃的組成部分。制定網(wǎng)站推廣計(jì)劃本身也是一種網(wǎng)站推廣策略，推廣計(jì)劃不僅是推廣的行動(dòng)指南，同時(shí)也是檢驗(yàn)推廣效果是否達(dá)到預(yù)期目標(biāo)的衡量標(biāo)準(zhǔn)，所以，合理的網(wǎng)站推廣計(jì)劃也就成為網(wǎng)站推廣策劃中比不可少的。 Website promotion plan is part of the network marketing plan. Website promotion plan itself is a kind of website promotion strategy, not only is the guide of marketing promotion plan, is also a test promotion effect whether the desired target measure, so the reasonable website promotion plan is in the website promotion planning of less than not. 一個(gè)網(wǎng)站如果想要保證比較好的推廣效果以及效益，推廣前的一些準(zhǔn)備是必不可少的，制定推廣計(jì)劃之前，以下準(zhǔn)備是不可或缺的： A web site if you want to ensure a good promotion effect and the benefit, some preparation is necessary before promotion, promotion plan, before the following preparation is an indispensable: 1、對(duì)企業(yè)產(chǎn)品深入了解 1, the understanding of enterprise products 對(duì)自己要推廣的產(chǎn)品，先要深入了解，只有深入了解才能設(shè)計(jì)出最合適的推廣方案，才能把推廣工作做的最好，效果發(fā)揮最大。 To promote products on their own, first to understand, only understanding can design the most suitable promotion plan, to do the promotion work best, maximum effect. 2、了解競爭對(duì)手 2, understand the competitors 知己知彼，百戰(zhàn)不殆。重點(diǎn)去了解競爭對(duì)手的推廣方式，好的經(jīng)驗(yàn)，拿來學(xué)習(xí)借鑒，失敗的地方要吸取教訓(xùn)。最主要的是要避免在推廣的過程中互相沖突。 The enemy and know yourself, fight. The key to understand the competition promotion way, good experience, learn from, failed to learn lessons. The most important is to avoid in the process of promoting conflict with each other. 3、善于分析定時(shí)評(píng)估 3, analytical time evaluation 每做完一個(gè)項(xiàng)目都要及時(shí)總結(jié)分析。否則就像一只無頭的蒼蠅，推廣起來變得很盲目。如果是讓網(wǎng)絡(luò)公司做推廣，一般每個(gè)月他們都會(huì)出具分析報(bào)表的，就像某個(gè)公司的效益型網(wǎng)絡(luò)服務(wù)，會(huì)出具體報(bào)告。 Every to finish a project should be timely summary analysis. Or like a headless fly, it became blind. If is to make the network company do the promotion, generally every month they will issue the analysis report, as a company the efficiency of network service, will be in the detailed report. 與完整的網(wǎng)絡(luò)營銷計(jì)劃相比，網(wǎng)站推廣計(jì)劃比較簡單，然而更為具體。一般來說，網(wǎng)站推廣計(jì)劃至少應(yīng)包含下列主要內(nèi)容： Compared with the complete network marketing plan, website promotion plan is simpler, but more specific. In general, the website promotion plan should include at least the following main contents: 1、確定網(wǎng)站推廣方案的階段目標(biāo)。 1, determine the stage of website promotion goal. 2、在網(wǎng)站發(fā)布運(yùn)營的不同階段所采取的網(wǎng)站推廣方法。 2, in the different stages of post operation adopted methods of website promotion. 3、網(wǎng)站推廣策略的控制和效果評(píng)價(jià)。 3, the control of website promotion strategy and effect assessment. 網(wǎng)站推廣計(jì)劃中，可以得出幾個(gè)基本結(jié)論： Website promotion plan, can a few basic conclusion: 第一、制定網(wǎng)站推廣計(jì)劃有助于在網(wǎng)站推廣工作中有的放矢，并且有步驟有目的地開展工作，避免重要的遺漏。 First, the website promotion planning helps to target in the website promotion, and step by step work purposefully, avoid important omission. 第二、網(wǎng)站推廣是在網(wǎng)站正式發(fā)布之前就已經(jīng)開始進(jìn)行的，尤其是針對(duì)搜索引擎的優(yōu)化工作，在網(wǎng)站設(shè)計(jì)階段就應(yīng)考慮到推廣的需要，并做必要的優(yōu)化設(shè)計(jì)。 Second, web site promotion is on it had begun before the official launch site, especially for search engine optimization work, in the web design stage of the need to promote, should be considered and make the necessary optimization design. 第三、網(wǎng)站推廣的基本方法對(duì)于大部分網(wǎng)站都是適用的，也就是所謂的通用網(wǎng)站推廣方法，一個(gè)網(wǎng)站在建設(shè)階段和發(fā)布初期通常都需要進(jìn)行這些常規(guī)的推廣。 Third, the basic method of website promotion for most sites are applicable, the so-called general website promotion methods, a web site at the beginning of the construction phase and release usually require these regular promotion. 第四，在網(wǎng)站推廣的不同階段需要采用不同的方法，也就是說網(wǎng)站推廣方法具有階段性的特征。有些網(wǎng)站推廣方法可能長期有效，有些則僅適用于某個(gè)階段，或者臨時(shí)性采用，各種網(wǎng)站推廣方法往往是相結(jié)合使用的。 Fourth, in the different stages of website promotion requires a different approach, that is to say, website promotion method has the characteristics of periodic. Some website promotion method may be effective for a long time, some applies only to a certain stage, or temporary use, website promotion methods are often combined use. 第五、網(wǎng)站推廣是網(wǎng)絡(luò)營銷的內(nèi)容之一，但不是網(wǎng)絡(luò)營銷的全部，同時(shí)網(wǎng)站推廣也不是孤立的，需要與其他網(wǎng)絡(luò)營銷活動(dòng)相結(jié)合來進(jìn)行。 Fifth, website promotion is one of the content of network marketing, but not all of the network marketing, website promotion is not isolated at the same time, the need to combined with other online marketing activities. 第六、網(wǎng)站進(jìn)入穩(wěn)定期之后，推廣工作不應(yīng)停止，但由于進(jìn)一步提高訪問量有較大難度，需要采用一些超越常規(guī)的推廣策略，如上述案例中建設(shè)一個(gè)行業(yè)信息類網(wǎng)站的計(jì)劃等。 Sixth, after entering plateau, site promotion work should not be stopped, but due to further improve the traffic has great difficulty, need to adopt some beyond conventional promotion strategy, such as in the example above planned construction of a business information websites, etc. 第七、網(wǎng)站推廣不能盲目進(jìn)行，需要進(jìn)行效果跟蹤和控制。在網(wǎng)站推廣評(píng)價(jià)方法中，最為重要的一項(xiàng)指標(biāo)是網(wǎng)站的訪問量，訪問量的變化情況基本上反映了網(wǎng)站推廣的成效，因此網(wǎng)站訪問統(tǒng)計(jì)分析報(bào)告對(duì)網(wǎng)站推廣的成功具有至關(guān)重要的作用。 Seventh, website promotion, can't blind to, need to track and control effect. In website promotion evaluation method, an indicator of the most important is the site visits, the change of traffic situation largely reflects the effect of website promotion, statistical analysis and the site visit report has a vital role to the success of website promotion.